Retail and Brand Experience agency UMG, acquires Way of Works Events AB (WOW) from the Intellecta Group, in order to to strengthen its offer in internal and customer communication.

These are two agencies with a lot of experience in the world of events and communication, who have now chosen to work together, as UMG acquires WOW. WOW commenced its journey in corporate events more than 25 years ago, under the name Bodén & Co. In 2010, the Agency was acquired by the Intellecta Group. This acquire gives WOW, once again, the chance to stand on their own two feet, together with an owner that has been active for more than 15 years in the same industry, but with their focus in consumer marketing.

– UMG and WOW complement each other wonderfully well. With our joint offer and combined expertise in Brand Experience, we become stronger together. For our customers, it means that we now can offer a wider range of focused skills within internal- and customer communications. It gives us the opportunity to work more integrated with several of our customers’ most important target groups , says Henric Wacha, CEO UMG.

– We are excited about, and look forward towards, continuing our journey together with UMG. With an owner that are experienced in the same field and with a good one understanding of our business, but also have a very interesting offer in cutting edge brand experiences. To integrate with UMG means that, in addition to our current offer, we can offer our customers a wider range of services and competencies, as well as gain access to a strong studio within print, digital and film production, says Helene Fogelström, CEO of WOW.

The agencies will continue to operate as separate companies, but with a mutual exchange of expertise, experience and resources. WOW will move in with UMG at their Stockholm office at Kommendörsgatan 30. Legal access will take place on 31 August 2017.

UMG (United Media Group) was founded in 2002 and is one of Scandinavia’s leading Retail and Brand Experience agencies with offices in Malmö and Stockholm. Agency Customers consist of Coca-Cola, L’ORÉAL, Electronic Arts, Philips, Com Hem, Chiquita, Arvid Nordqvist, SF Bio, TV4 among others. UMG has a 90 MSEK turnover and 45 employees.

WOW (Way of Works Events) was founded 25 years ago under the name Bodén & Co and create strategic events with a WOW feeling. In 2010, the company was acquired by the Intellecta Group. The agency’s current clients consist of Bravida, Avanza, Post Nord, Fotografiska, Nasdaq, E-on, Electrolux, Dustin among others. WOW has a 35 MSEK turnover and 13 employees.